AR Production

Here is how this works in practice. We connect productions with AR experts across the Netherlands, combining technical development with the creative vision needed for compelling augmented reality. AR integrates digital elements into the real world in real time. Our teams develop for iOS ARKit, Android ARCore, browser-based WebAR and social sites, choosing the route that fits the audience and the experience. We set up the full pipeline — concept, 3D asset creation, photogrammetry and LiDAR capture, development in Unity or Unreal, and testing across devices.

Dutch AR studios gain from a workforce near-universally fluent in English — the country ranks first worldwide for English proficiency — and from a creative-industry base concentrated in the Amsterdam and Rotterdam clusters, where digital design, advertising and immersive media overlap. The compact geography of the Randstad keeps developers, 3D artists and capture crews within easy reach of one another and of the locations a project needs to scan.

Here is the short of it. The Netherlands offers strong subjects for location-based AR. Heritage sites such as the 17th-century canal ring of Amsterdam, the Rijksmuseum, the windmills at Kinderdijk and historic city centres lend themselves to AR reconstructions and interactive overlays that bring history to life for visitors. Filming reference material and scanning heritage interiors runs through the cities of Amsterdam, Rotterdam and The Hague, and our team handles the permissions.

The country Film Production Rebates — a 35% cash rebate on qualifying Dutch spend administered by the Netherlands Film Fund (Nederlands Filmfonds) — supports digital and immersive production alongside conventional film. AR is widely used in the country for marketing, tourism, education and retail, and our studios deliver shareable, well-optimised experiences for brands and cultural institutions, with realistic timelines set during planning so the work meets both technical and creative expectations.